Disney has partnered with the company “equalpride” to develop content leading to “systematic and meaningful change.”
“What we’re trying to do is create systematic and meaningful change in the end,” said Disney advertising executive John Campbell during a discussion with Adweek.
“We can’t do that if we’re not consistent and intentional. None of us are here for the heritage months only. We all activate 365 days a year,” Campbell stated, adding, “these collaborations are a natural extension of our ongoing commitment to reflect the diversity of our audience, the workforce, and the world in which we do business and are part of our multifaceted, long-term approach to intentionally and authentically reach our viewers.”
Reporting from The Post Millennial:
As part of the deal, equalpride will operate as the primary production partners for independently produced content, and launch short-form series that brands can "get involved with." ... Along with equalpride, Disney also announced partnerships with Mecenas Media and Group Black, companies that highlight Hispanic and black voices, respectively.
