CNN Lost More Than One-Third of Its Viewership in 2021

CNN has lost 38 percent of its already dwindling viewership in 2021 as well as fending off allegations relating to pedophilia amongst its staff.

  • Information released over the weekend by Nielsen data indicated that CNN experienced a 25 percent drop in weekday prime-time viewership.
  • MSNBC lost 25 percent of its followers in the same time period.
  • Data show around 919,000 Americans watch MSNBC, while only around 787,000 still watch CNN.
  • CNN, MSNBC, and other networks are all just vying for second, according to Info Wars, who predicted that the network could be put out of business if the trend continues.
  • A decline in viewership was seen at NBC’s Nightly News, which saw a 14 percent decline in viewers.
  • ABC’s World News Tonight and the CBS Evening News each saw a 12 percent drop in viewership.
  • Print media was not exempt, with unique visitors to Washington Post’s website plummeting 44% between November 2020 and 2021, and the New York Times lost a whopping 34% unique visitors during the same period.
  • Some experts have cited the decline in viewership as a response to the change in administrations.
  • MSN News cited the drop as possibly a result of the dying off of the “explosive subscriber growth” for some digital media outlets.
  • Scandals, like that currently surrounding CNN host Chris Cuomo, are also pointed to as a possible reason for the downturn in viewer interest.