The widely condemned beer brand, Bud Light, has once again teamed up with Toronto’s LGBTQ “Pride” parade, continuing their decade-long relationship.
This sponsorship aligns with their longstanding commitment to the LGBTQUA2S+ community, which is stated on the company’s website.
“Bud Light Canada has been a proud partner of Pride Toronto for the last 10 years,” the site reads. “This year, we’re commemorating this milestone with Pride Toronto by featuring them on our can design, as well as continuing as the official beer sponsor of the festival.”
In addition to the parade sponsorship, Bud Light Canada also extends financial support to multiple organizations championing the LGBTQUA2S+ cause.
The brand annually contributes $100,000 to different associations that back the community across Canada.
This year, to mark the collaboration, Bud Light has even released a series of specially designed Pride beer cans.
However, the parade this year was punctuated by instances that have sparked controversy.
Video evidence, collected by Post Millennial’s Beth Baisch, reveals naked men intermingling with the crowd, some on bicycles, others standing around.
These individuals, unclothed but for body paint or tattoos, could be seen engaging with the public, including families with children.
One video showcased naked bikers parading past a crowd of cheering spectators.
These cyclists, fully unclothed and decorated with paint or tattoos, actively interacted with the crowd.
One was seen exchanging high-fives with a bystander.
Another participant, wearing nothing but a blow-up golden swan around his neck, rode a recumbent bicycle.
Additional footage depicted a group of naked men donning hats, forming a circle amidst the onlookers, unbothered by passing families.
In yet another video, an individual dressed in a giant male genitalia costume can be seen attracting the attention of a toddler in a stroller.
Scenes of naked men frolicking and refreshing themselves by a fountain filled with children were also captured.
A clearly Bud Light-branded stage provided entertainment with dancers dressed in scant attire, comprising fishnets, nipple stickers, and odd sock-like masks.
Bud Light’s renewed partnership with the Pride event comes on the heels of criticism they received three months ago.
They faced a significant consumer backlash after collaborating with trans activist Dylan Mulvaney.
This association led to a drastic drop in sales, costing the brand billions in market value.
WARNING: GRAPHIC