Bud Light Executive Behind Dylan Mulvaney Transgender Marketing Campaign Takes Leave of Absence

“Woke” Bud Light Vice-President of Marketing Alissa Heinerscheid has taken a leave of absence just weeks after the company was criticized for its partnership with transgender influencer Dylan Mulvaney.

According to Ad Age, Todd Allen, the vice president of global marketing for Budweiser, will replace Alissa Heinerscheid in her marketing roll for the brand.

A spokesperson for the brewing company said that getting new leadership will help Bud Light “maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

From The Gateway Pundit:

As Fox News reported, Heinerscheid sat down with Make Yourself at Home on March 30. During the interview, Heinerscheid explained her “mandate” to promote “inclusivity,” which is code for pursuing a woke agenda.

She also disparaged Bud Light’s past marketing efforts and by extension their loyal customer base.

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,” Heinerscheid said during podcast.

People have become so angry, in fact, that a major boycott has begun against Bud Light for their decision to make Dylan Mulvaney their newest brand ambassador.

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