Originally published June 8, 2023 9:00 am PDT
In an interesting turn of events, Bud Light has decided to co-sponsor an all-ages Pride event, despite experiencing setbacks in sales and unfavorable media attention due to its recent collaboration with transgender influencer Dylan Mulvaney.
As stated on the ‘Flagstaff Pride’ website, the beer brand will have a significant presence at “Pride in the Pines,” a party set to take place in Flagstaff, Arizona on June 17.
The event has positioned itself as a “family festival event,” with Bud Light’s logo prominently featured on promotional posters.
The festival aims to provide a “safe space” for all participants, regardless of age, encouraging a welcoming atmosphere for everyone to enjoy.
In addition to Bud Light, other high-profile brands like Old Navy, Toyota, and Coca-Cola USA are listed as sponsors for this celebration of Pride Month, as per the event’s flyer.
The organizers of the event, the Northern Arizona Pride Association, have put several rules in place to maintain a family-friendly environment.
Among these is a “No Nudity-City Ordinance,” applicable to “all gender forms,” apparently emphasizing that the event will uphold city regulations.
The event’s website features numerous photographs showing attendees of all ages—including infants and young children—engaging in interactions with drag performers.
