Originally published June 16, 2023 8:23 am PDT
PublicSq., the rapidly growing online marketplace renowned for its values-centered business model, is setting new standards in the world of corporate culture.
This week, Michael Seifert, founder and CEO of PublicSq., announced a new initiative on Twitter to incentivize family growth among employees.
Seifert proudly unveiled the company’s innovative “baby bonus” program, which offers $5,000 to any employee who has a baby or adopts.
The CEO tweeted on Wednesday, “While other companies like Target are paying for their employees’ abortions, we at @officialpsq are paying $5,000 to any of our employees who have a baby, or adopt. We’re calling it the ‘baby bonus.’ Strong families make a strong nation.”
The move is contrasted by other major corporations’ addition of abortion travel costs to their employee benefits following the Supreme Court decision to overturn Roe v. Wade last year.
For example, PublicSq. competitor Amazon.com said it would reimburse up to $4,000 in travel costs for abortions.
Target’s roughly 450,000 U.S. workers were also promised reimbursement for travel costs related to any covered medical procedure that isn’t available nearby.
Other companies that announced their expansion of pro-abortion coverage included: Bank of America, Bumble, Cigna, Citigroup, CNN, Comcast, Condé Nast, CVS Health, Dick’s Sporting Goods, Estee Lauder, Goldman Sachs Group, Hewlett Packard, Ikea US, JPMorgan Chase, Kroger, New York Times, Lyft, Match Group, MasterCard, Meta Platforms (owner of Facebook and Instagram), Microsoft, Paramount, Patagonia, PayPal, Procter & Gamble, Salesforce, Starbucks, Tesla, Uber, Vox Media, Walt Disney, Yelp, Yahoo, Zendesk, and Zillow.
Seifert’s recent pro-family announcement is the latest in a series of moves that set PublicSq. apart from conventional corporate culture.
As the founder explained in the recent press release, the firm’s fast-tracked success is a testament to its anti-woke approach, “In the same week that Target watched its market capitalization drop by $10 billion, our marketplace experienced exponential membership growth.”
PublicSq. has been quick to respond to the shifting landscape of consumer shopping preferences, which has recently tilted in favor of businesses that share the consumers’ values, steering clear of leftist and globalist agendas.
This factor seems to be a significant contributor to the platform’s impressive success.
The CEO noted, “We are thrilled to celebrate this incredible milestone of reaching one million consumer members in such a short span of time and believe this is further proof that many Americans are tired of corporations advancing DEI and ESG agendas.”
PublicSq.’s strategy seems to be paying dividends.
The company’s press release reported that the platform had more than one million consumer members, leading to its rise to the “#2 shopping app and the #3 free app in Apple’s App Store last week, ranking above other shopping apps such as Shopify, Target, Amazon, and Walmart.”
PublicSq.’s mission is to allow consumers to “shop their values.”
In pursuit of this, the platform offers a network of over 50,000 businesses, aligning patriotic Americans with high-quality businesses that mirror their values.
PublicSq.’s business approach starkly contrasts with companies like Target and Bud Light, which recently made backfiring business decisions viewed by many as out of step with traditional American values.
