Americans Reject Mainstream News, Especially Left-Wing Sources

CNN, MSNBC ratings fall more than 50%.

QUICK FACTS:
  • U.S. TV network ratings have crashed since President Trump has left the spotlight as audiences have deserted Big Media groups in droves.
  • Financial Times (FT) reports primetime ratings for left-wing cable television news networks CNN and MSNBC have fallen “more than 50 per cent in the third quarter compared with a year ago.”
THE STATS:
  • “Primetime ratings for AT&T-owned CNN dropped 52 per cent in the third quarter for viewers aged 25 to 54, a key demographic for advertisers, according to Nielsen figures,” according to FT.
  • “MSNBC, the left-leaning network owned by Comcast’s NBCUniversal, suffered a 51 per cent fall.”
  • “The New York Times in the first half of this year added 443,000 digital subscribers, a steep slowdown from the 1.2m added in the first half of 2020.”
  • “Rupert Murdoch’s rightwing Fox News faired comparatively better, with primetime ratings falling 37 per cent during the quarter for this demographic.”
MAINSTREAM NEWS TAKES A FINANCIAL HIT:
  • “This year’s smaller audience holds financial consequences for these groups. Kagan, part of S&P Market Intelligence, estimates that MSNBC net operating revenue will fall from $1.1bn last year to $940m this year, while Fox News will drop from $3.1bn to $2.8bn,” reports FT.
GRIM OUTLOOK FOR MAINSTREAM NEWS:
  • President of business intelligence at the ad agency GroupM Brian Wieser expects that “[TV] viewing will continue to decline at a pretty rapid clip [due to cord-cutting]. So four years from now, total [TV] viewers will be 15-20 per cent lower.”

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