Tesla’s once-hyped Cybertruck has experienced a stunning collapse in consumer demand, suffering the largest year-over-year sales drop of any electric vehicle in the U.S. market in 2025. Once promoted as the future of electric pickup trucks and a cultural symbol among conservative influencers, the Cybertruck now faces mounting evidence that Tesla overestimated its long-term appeal.
According to data analyzed by InsideEVs using Cox Automotive estimates, Cybertruck sales plunged from about 39,000 units in 2024 to just 20,200 in 2025. That nearly 50 percent decline represents a drop of nearly 19,000 vehicles—the steepest fall recorded for any EV sold in the United States last year, including discontinued models.
While Tesla does not release vehicle sales data by model or region, Cox’s estimates provide a crucial window into the performance of one of the most high-profile vehicles of the electric era. The Cybertruck’s disastrous 2025 sales came on the heels of an impressive debut year, in which it became the top-selling electric pickup in America.
Tesla’s Texas factory was built with the capacity to produce over 125,000 Cybertrucks annually, and Elon Musk had previously floated a goal of 250,000 units. But the reality of 2025’s sales suggests that demand has fallen far short of those lofty targets. The disconnect between Tesla’s production capabilities and consumer interest points to a miscalculation of the market for large, high-cost, stainless steel EV trucks.
The vehicle’s unique design, promoted as a futuristic edge, has proven divisive among consumers since its 2019 unveiling. With 10 recalls in under two years, reliability issues have further hurt its reputation. Market fatigue also hit the broader electric truck segment, with the Ford F-150 Lightning discontinued and Ram shifting to hybrid range-extended models rather than going fully electric. Chevrolet’s Silverado EV and Rivian’s R1T continue to sell, but none have approached the dominance of traditional gas-powered pickups.
The electric truck sector is now confronting hard truths about cost, practicality, and consumer expectations—realities the Cybertruck may have glossed over during its splashy launch. For Tesla, the once-promising Cybertruck has quickly become a cautionary tale.
