Amazon shoppers may see prices rise in the near future as the global trade war continues to impact costs, according to CEO Andy Jassy. In an interview with CNBC, Jassy explained that Amazon’s vast network of third-party sellers is facing increased expenses, which are likely to be passed on to consumers.
The comments came just after President Donald Trump announced a 90-day pause on the latest round of tariffs for all countries except China. Despite the temporary reprieve, many businesses are still grappling with heightened supply chain costs and uncertainty surrounding global trade policies.
Jassy emphasized that Amazon is working hard to shield customers from these effects, noting that the company has made strategic forward inventory buys in an effort to maintain price stability. “We’re doing everything we can to try and keep prices low for customers,” he said.
So far, Jassy added, Amazon has not observed any significant shifts in customer behavior as a result of the ongoing trade tensions.
Earlier this week, Amazon reportedly began canceling direct import orders for products manufactured in China and other Asian nations. The cancellations come in response to Trump’s April 2 tariff hike, which raised import duties on Chinese goods to 125%.
Sources told Bloomberg that Amazon halted orders without warning for items such as air conditioners, scooters, and beach chairs. While the full scope of the cancellations remains unclear, vendors told the outlet the timing strongly suggests a link to the new tariffs.
One long-standing vendor, who requested anonymity out of fear of retaliation, shared that Amazon abruptly canceled a $500,000 wholesale order for Chinese-made beach chairs—despite the inventory already being manufactured and ready to ship. The company labeled the purchase orders as being placed “in error” and instructed the vendor not to ship them.
