Data from Evercore ISI show that Bud Light’s volume fell by 27.1% in a 12-week period leading up to July 2.
Other Anheuser-Busch InBev beers suffered the same fate following the Dylan Mulvaney controversy, with Budweiser down 13.5% and Busch Light down 9.8%.
In total, Anheuser-Busch InBev beer sales over the 12-week period leading up to July 2 were down 15.4%.
During the same time period, Coors Light’s sales volume rose by 17.8%.
Miller Lite’s sales increased by 14.3% and Corona Light’s rose by 3% during the same 12-week period.
Meanwhile, Constellation Brands’ stock went up 10% during the 12 weeks.
Reporting from Fox Business:
Anheuser-Busch InBev has sought to distance itself from the controversy since shortly after it began. CEO Brendan Whitworth said in April, "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer." As part of the brand’s effort to move beyond the controversy, Bud Light recently launched its summer marketing campaign — the theme of which is "Easy to Summer" — which the company hopes will help reverse the recent trend.
