The CEO of the tampon brand “August” said she wants to build a “gender inclusive” brand that appeals to “everyone who menstruates” and referred to potential customers as “menstruators” in a recent interview with “CBS Mornings.”
Founder Nadya Okamoto revealed that she wants to make her brand more gender-inclusive, which is noted on the product’s box as well as in the name, which she believed to be gender-neutral.
“We’re also wanting a period-positive, gender-inclusive brand. We are August; on the pack it says ‘we’re here for everyone who menstruates.’ And I think especially in this age of transphobia it really means a lot to us to be a proudly gender-inclusive brand,” Okamoto told host Gayle King.
From The Blaze:
"It always breaks my heart to hear so many stories every day of young menstruators who get their period and have never heard about it, right? Because suddenly you think you're bleeding out," Okamoto began. "A lot of people think that they pooped themselves because yeah blood can be brown and they don't know that, and period blood isn't just liquid, too, it can clot, so we hear stories regularly of people thinking that like a piece of their heart came out," she also claimed.
