The two top marketing executives for Anheuser-Busch who were placed on leave following the Bud Light boycott no longer work for the company.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to text messages obtained by the Daily Caller.
Heinerscheid previously said that Bud Light needed to move beyond its “fratty” image.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” an anonymous source texted.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source noted.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault,” the source added.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” read another text message.
Reporting from The Daily Caller:
“Given the circumstances, Alissa has decided to take a leave of absence which we support. In the interest of our employees’ safety and privacy, we’re not providing any additional information. Daniel is taking a leave of absence. In the interest of our employees’ safety and privacy, we’re not providing any additional information,” an Anheuser-Busch spokesperson said.
