Corey Lewandowski, a key figure from Donald Trump’s 2016 presidential campaign, has officially rejoined the former president’s 2024 campaign team. This move comes as Trump seeks to reinvigorate his bid for the White House in the face of a changing political landscape.
Lewandowski, who served as Trump’s campaign manager in 2016 before being ousted, is returning in a formal advisory role. He had reportedly been serving as an informal advisor to the campaign prior to this announcement.
The Trump campaign confirmed Lewandowski’s return, along with several other veteran Trump allies, in a statement: “As we head into the home stretch of this election, we are continuing to add to our impressive campaign team. Corey Lewandowski, Taylor Budowich, Alex Pfeiffer, Alex Bruesewitz, and Tim Murtaugh are all veterans of prior Trump campaigns and their unmatched experience will help President Trump prosecute the case against Kamala Harris and Tim Walz, the most radical ticket in American history.”
This strategic move comes at a crucial time for the Trump campaign. Recent polls have shown Vice President Kamala Harris, now the Democratic nominee following President Biden’s exit from the race, gaining ground in key swing states. The addition of Lewandowski and other experienced operatives appears to be part of an effort to adapt to this new political reality and regain momentum.
The rehiring of Lewandowski and other Trump loyalists signals a potential return to the unconventional campaign style that characterized Trump’s successful 2016 run. Lewandowski was known for his “Let Trump Be Trump” approach, which embraced the candidate’s unorthodox messaging and tactics.
As the 2024 election approaches, the impact of these personnel changes on Trump’s campaign strategy and messaging remains to be seen. What is clear is that the former president is drawing on familiar faces and tactics as he seeks to recapture the White House.
