Target is facing a widespread boycott after the company started selling “Pride” products designed by a “Satanist” and featuring demonic imagery.
- Target is one of the latest mega corporations under scrutiny after the company recently began selling Pride merchandise geared for children designed by a “Satanist.”
- One of the retail corporation’s products in question is a t-shirt reading “Satan respects pronouns,” with a description about LGBTQ+ people being “so often referred to as being a product of Satan or going against God’s will.”
- “Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love,” the description reads. “So, naturally, Satan respects pronouns. He loves all LGBT+ people.”
- Other products feature skeletons draped in rainbow flag colors and buttons with “trans witches for abortion” written on them.
“SATANIST” DESIGNER ABPRALLEN, BEHIND TARGET’S NEW LINE OF LGBTQ+ PRODUCTS:
“Being called a demon is something I can cope with, and the idea of a trans demon is pretty damn cool, most of my work focusses on gothic or dark and satanic imagery juxtaposed with bright colours and LGBT+ positive messages,” the designer said.
- Last week, Target reported a 5.8% drop in profit following the launch of its Pride collection.
- The collection, marketed heavily towards consumers, features a wide array of products ranging from clothing to pet accessories, all adorned with vibrant rainbow motifs and messaging supportive of the LGBTQ+ community.
- According to a CNN report, Target’s total sales only increased by 0.5% during the quarter from a year ago, with a noted decline in digital sales.
- The company reported a decrease in discretionary purchases, as customers gravitated towards buying food and essentials instead.
- This shift resulted in a decline in sales of clothing and home goods by up to low double digits.
- Target’s CEO, Brian Cornell, acknowledged the shift in consumer behavior, describing it as a “very challenging environment” for consumers.