The liberal outrage machine is at it again, this time targeting Sydney Sweeney and American Eagle for a denim ad campaign that dares to be clever, playful, and celebratory of traditional beauty.
The tagline “Sydney Sweeney Has Great Jeans” and its cheeky nod to “genes” has sent progressive keyboard warriors into a tailspin, with accusations of “eugenics,” “white supremacy,” and even “Nazi propaganda” flooding social media. This meltdown isn’t just absurd; it’s a glaring display of the Left’s selective outrage and obsession with finding offense where none exists.
The ad features Sweeney, a talented actress, provocatively promoting a denim line with a pun that’s as old as advertising itself. “Great jeans” plays on “great genes,” a lighthearted quip that highlights her charm while selling a product. It’s marketing 101: catchy, memorable, and effective.
The criticism hinges on the phrase “great genes,” which some claim evokes eugenics and celebrates “whiteness, thinness, and attractiveness.” One TikTok user called it “Nazi propaganda,” while others on X decried the lack of “diversity, equity, and inclusion” in the ad.
Another user stated “Should we be surprised that a company whose name is literally American Eagle is making fascist propaganda like this? Probably not. But it’s still really shocking. Like, a blonde-haired, blue-eyed white woman is talking about her good genes. Like, that is Nazi propaganda!”
Never mind that the campaign also supports a domestic violence helpline, Crisis Text Line, with proceeds from the “Sydney Jean” collection, a detail conveniently ignored by the outrage brigade. Apparently, a charitable cause doesn’t matter when there’s a chance to score virtue points by crying “racism.”
This reaction exposes the Left’s hypocrisy. For years, they’ve championed “body positivity” and “inclusivity,” yet when a brand features a conventionally attractive woman, they clutch their pearls and scream oppression. If Sweeney’s blonde hair and blue eyes make her a symbol of “Aryan ideals,” as some critics absurdly claim, what does that say about their own fixation on her appearance? The same people who decry stereotyping are the ones reducing Sweeney to a caricature of “whiteness.” It’s a tired double standard: diversity is only celebrated when it fits their narrative, but traditional beauty is somehow a threat.
“What’s wrong with the comments here? A lot of sad and jealous humans…..,” one defender of Sweeny and American Eagle wrote online.
American Eagle could have chosen a brunette or a person of color for their campaign, and the “good genes” mantra would resonate just as powerfully. Sweeney’s genetic makeup, like anyone’s, shouldn’t be blacklisted due to the Left’s fragile obsession with racializing everything.
What’s truly laughable is the mental gymnastics required to equate a jeans ad with fascism. The phrase “great genes” has been used in casual parlance for decades, long predating any alt-right connotations. To leap from a pun to “master race propaganda” requires a deliberate misreading of intent.
