OpenAI, the company behind ChatGPT, is preparing to release a new standalone app powered by its latest video-generation model, Sora 2. The app, designed to resemble TikTok, will feature a vertical video feed of AI-generated clips that users can create, share, and remix. Unlike TikTok, however, all content will be AI-generated rather than filmed by users.
According to internal documents, the Sora 2 app will allow users to produce video clips up to 10 seconds long. It will include a “For You” page tailored by a recommendation algorithm, as well as engagement features such as likes, comments, and remix options. A unique element is identity verification: users can confirm their likeness and choose to allow others to incorporate it into AI-generated clips. Notifications will be sent whenever a verified likeness is used, even if a video remains in draft form.
OpenAI quietly launched the app internally last week, and early feedback from employees has been described as overwhelmingly positive. The app’s popularity during testing was reportedly so high that managers joked about its effect on workplace productivity.
The upcoming launch places OpenAI in direct competition with Meta and Google, both of which are pushing AI video platforms. Meta recently unveiled Vibes within its Meta AI app, while Google integrated its Veo 3 model into YouTube. TikTok, by contrast, has tightened its rules on AI, explicitly banning content that misleads on public issues or harms individuals.
OpenAI is building safeguards into Sora 2 to address copyright and safety concerns. The company is already facing lawsuits, including one from The New York Times, over alleged use of copyrighted material to train AI models. Critics have also raised concerns about child safety, pointing to the popularity of TikTok-like platforms among teens. OpenAI recently rolled out parental controls and an age-prediction tool for ChatGPT, though it remains unclear how similar protections will apply to Sora 2.
With AI video technology advancing rapidly, the release of Sora 2 signals OpenAI’s effort to stake its claim in short-form video entertainment—a space already shaping youth culture and global communication.
