The National Football League (NFL) has announced that the “End Racism” message, traditionally displayed in the end zones since 2021, will be replaced with “Choose Love” and “It Takes All of Us” during Super Bowl LIX. This change comes as President Donald Trump is expected to attend the game in New Orleans.
NFL spokesperson Brian McCarthy stated that the decision reflects sensitivity to recent national tragedies, including a terrorist attack in New Orleans, wildfires in Los Angeles, and a plane crash in Washington, D.C. He emphasized that the new messages aim to inspire unity and love during challenging times.
The “End Racism” slogan has been a fixture in NFL end zones since the 2020 season, introduced as part of the league’s “Inspire Change” initiative following the death of George Floyd. The program was designed to promote social justice and unity through football.
The NFL’s decision to alter the messaging has sparked discussions about the league’s stance on social issues, especially with President Trump’s attendance at the upcoming Super Bowl. In the past, Trump has criticized the NFL over player protests during the national anthem, viewing them as disrespectful to the flag.
Despite the change, NFL Commissioner Roger Goodell reaffirmed the league’s commitment to diversity, equity, and inclusion, stating that these practices enhance the NFL. He emphasized that the league will continue its efforts to promote unity and positive change within communities.
