High-end retailer Neiman Marcus removed the word “Christmas” from its annual gift catalog.
The 98-year-old catalog is now called the “Holiday Book,” according to an October 16 press release. The catalog does not include the rebranded name, however, as only the theme of this year’s book appears.
“Today, the integrated luxury retailer unveiled its seasonal campaign titled A Neiman’s Fantasy, its iconic Fantasy Gifts, and beloved Holiday Book,” the press release said. “The retailer’s team of Magic Makers will bring the season to life, with world-class service and exceptional experiences including personal shopping, gift wrapping, and Breakfast with Santa.”
Nabil Aliffi, Chief Brand Officer of Neiman Marcus, said the campaign is an “invitation to embrace the magic of Neiman Marcus. The storytelling was inspired by the theatrical traditions and folklore during the period that the brand was founded.”
A company spokesperson told the Dallas Morning News that the name change honors the “spirit of inclusivity” and welcomes “customers of all backgrounds, religions and traditions to celebrate the season.”
Neiman Marcus employees criticized the name change.
“If Geoffroy and his team put as much time into running the business as they did on expressing viewpoints about DEI, we would be buying Saks or launching an IPO,” one employee told The New York Post. “Instead, my job is at risk because of our business failure.”
Another employee shared with the outlet that they “found out via the Dallas Morning News article.” The employee said the catalog “didn’t need a name change. Personal opinions about inclusion — from Geoffroy and his leadership team — changed this.”
