The Consumer Brands Association launched an effort to Make America Healthy Again, committing to end the manufacturing of products with certified Food, Drug & Cosmetic (FD&C) colors by the end of 2027.
“For decades, the makers of America’s trusted household brands have innovated to meet the evolving preferences of consumers. This is an example of companies taking voluntary action to remove safe ingredients to meet consumer demand for alternatives,” said President & CEO of Consumer Brands Melissa Hockstad. “As the industry takes this voluntary step, it’s critical the Trump administration supports federal uniformity as it relates to ingredient safety and transparency as a necessary measure to ensure the Make America Healthy Again legacy and allow companies to innovate to provide healthier choices.”
The initiative builds upon its plan to remove artificial colors in products distributed to schools. Colors to be eliminated include Blue No. 1, Blue No. 2, Green No. 3, Red No. 40, Yellow No. 5, and Yellow No. 6.
Health and Human Services Secretary Robert F. Kennedy Jr. said the move represents the nation’s “new era of nutrition.”
“In just a few months, the nation’s leading food and beverage producers have taken bold steps to clean up products loved by children and families,” he said. “Replacing synthetic food dyes with natural colors marks another major victory in our mission to Make America Healthy Again.”
FDA Commissioner Marty Makary said the agency has worked hard to meet its goal to “phase out all petroleum-based dyes from the nation’s food supply. During this time, the FDA also approved four new natural color additives. Today is a win for America’s kids.”
