Nigel Farage’s Reform UK party is surging among Gen Z women support, nearly doubling in one month according to new polling data. Among women aged 18 to 26, support rose from 12% in April to 21% in May, signaling a significant political shift in a group that had previously leaned heavily left.
Historically, young women have shown little alignment with the populist right. Yet Reform UK’s growth suggests a changing dynamic. Among Gen Z men, Reform has held strong in second place, but May marked the first time the party surged from last to third place among young women. This rise correlates with broader momentum as Reform gains ground in national polls.
The polling firm More in Common surveyed 9,000 UK adults in May. The data shows that while Gen Z women still prioritize issues like affordable housing and the cost of living over immigration, they are responding to Farage’s pivot toward family-friendly policies. At the end of May, Reform UK announced a tax overhaul aimed at supporting traditional family structures.
Under the current tax system, dual-income households enjoy more favorable tax treatment than single-income families. Reform UK proposes allowing married couples to share tax-free allowances, addressing what Farage called a penalty on traditional families. He declared the policy essential to encouraging marriage and child-rearing, emphasizing that data shows children raised by married parents have better long-term outcomes.
Farage’s renewed focus on “family, community, and country” resonates with young voters disillusioned by progressive narratives. His message, amplified on platforms like TikTok and Instagram, is finding traction among those tired of institutional dogma in education and media.
With this surge in support among young women, Reform UK is breaking past its core demographic of older, Brexit-supporting males. Whether this trend continues could reshape the UK political map ahead of the next general election.
