A report from Consumers’ Research found that several companies are still embracing wokeism despite the Trump administration’s crackdown on diversity, equity, and inclusion (DEI) practices.
“7Eleven, Carhartt, DraftKings, Duluth Trading Co, Traeger, Bank of America, BlackRock, and Nike are evidence Woke is still alive and well in corporate America,” the report argues. The company delved into specific instances of the companies embracing the ideology, including 7Eleven’s declaration that it is “committed to taking bold action when it comes to Diversity, Equity and Inclusion.”
Similarly, Carhartt placed its “chief woke enforcer in charge of HR and workplace culture,” the report notes. The company also continues to track its environmental performance and works to “combat climate change.”
While these companies‘ commitment to DEI and ESG goals may come as a surprise, Consumers’ Research wrote, the “relentless activism of woke corporate giants like Bank of America, BlackRock, and Nike should shock no one.”
In 2025, President Trump signed an executive order to end DEI practices. “Illegal DEI and DEIA policies not only violate the text and spirit of our longstanding Federal civil-rights laws, they also undermine our national unity, as they deny, discredit, and undermine the traditional American values of hard work, excellence, and individual achievement in favor of an unlawful, corrosive, and pernicious identity-based spoils system,” the order declared. “Hardworking Americans who deserve a shot at the American Dream should not be stigmatized, demeaned, or shut out of opportunities because of their race or sex.”
The order directed all government agencies to “enforce our longstanding civil-rights laws and to combat illegal private-sector DEI preferences, mandates, policies, programs, and activities.”
