Al Sharpton hosted a “buy-in” at a Harlem Costco on Saturday to promote the company’s adherence to Diversity, Equity, and Inclusion (DEI) policies. Sharpton, alongside over 100 members of the National Action Network, purchased 100 $25 gift cards during the event. His actions, intended as a show of support for Costco’s DEI initiatives, have drawn sharp criticism from conservative voices, with many dubbing his involvement a “kiss of death” for the retailer.
Sharpton’s video of the event on social media highlighted his goal to counter criticism of DEI policies, claiming they are under attack from former President Trump and private sectors. However, the reaction online was far from supportive. Critics questioned Sharpton’s motives and suggested that his involvement aligned Costco with a divisive political agenda.
One commenter remarked, “Costco doesn’t need your ‘support’; they need to focus on serving customers, not pushing a woke agenda.” Others labeled Sharpton a “race hustler” and expressed dismay at Costco’s commitment to DEI over merit-based practices. Several users announced their intention to cancel Costco memberships, asserting that the company’s DEI stance alienates traditional customers.
Costco recently upheld its DEI policies during a shareholder meeting, rejecting a proposal to reassess its practices. The company’s board stated that DEI is “appropriate and necessary” for fostering respect and inclusion. Critics argue that this focus diverts from core business priorities, as concerns over corporate wokeness grow among conservative consumers.
President Donald Trump has been vocal in opposing DEI mandates, promoting merit-based systems instead. His recent executive action seeks to dismantle DEI-based hiring in federal operations, calling such policies discriminatory and harmful to national unity. Trump’s stance underscores a broader conservative push to challenge identity-based corporate practices.
Costco’s alignment with Sharpton and DEI policies may further strain relations with traditional customers who favor businesses focused on quality and service over social agendas.
